NZ SEO Citation Sites
Citations — consistent mentions of your business name, address, and phone number across the web — are a core local SEO ranking signal. These platforms collectively build the trust signals Google uses to rank local businesses.
Core Platforms (Do These First)
The highest-authority platforms — each one directly influences local search rankings or feeds data into other platforms.
- Google Business Profile The most important citation of all. Controls your Google Maps listing and local search pack placement.
- Apple Business Connect Controls your listing on Apple Maps — used by every iPhone for directions and local search.
- Bing Places for Business Microsoft's business listing platform. Bing powers Yahoo and other search engines, so one listing reaches multiple places.
- LinkedIn Company Page High-authority business profile platform. A LinkedIn company page appears in branded searches and adds a strong citation signal.
- Facebook Business Page Facebook business pages rank in Google for branded searches and carry significant domain authority as a citation source.
- Foursquare Major location data aggregator. A Foursquare listing feeds into dozens of apps and platforms that pull business data from it.
- OpenStreetMap Open-source map database used by many apps and platforms. Adding your business here increases location data coverage across the web.
- Waze Navigation platform with growing NZ usage. A Waze listing ensures your business appears when drivers search nearby.
NZ Citation Directories
- Hotfrog NZ The most-cited NZ directory in local SEO guides. High domain authority, free listing.
- Finda High-authority NZ directory frequently recommended by NZ SEO professionals for citation building.
- EnrollBusiness NZ NZ section of the global EnrollBusiness citation network. Free listing builds a useful international citation.
- Brownbook Global free business directory with strong NZ coverage. Frequently included in NZ citation lists.
- Tupalo Local business review and citation directory with NZ listings. Adds a review-based citation.
Global Citation Networks
- Cybo Global business information directory with NZ listings. Useful supplementary citation.
- CallUpContact Global business contact directory. Free NZ listings accepted.
- Best of the Web (BOTW) Long-standing global web directory. A BOTW listing carries good domain authority for citation purposes.
- iBegin Global business directory used by NZ SEO agencies for citation building. Free listing.
Beyond citations, see how top-ranked NZ businesses differentiate themselves at Top5.nz.