Start With Your Foundations
Before listing on any directory, claim these five essential platforms. They're where customers find you first.
Claim These First
Do these firstThese five platforms are where customers find, contact, and review your business — before they ever visit a directory.
The single most important listing for any NZ business. Controls your Google Maps presence, local search pack placement, and Google reviews. Claim and verify this before anything else.
Microsoft's business listing platform. Powers Bing search and Maps, and feeds into AI-powered results via Copilot. One quick setup reaches multiple Microsoft surfaces.
Controls your listing on Apple Maps — used by every iPhone and Siri for directions and local search. Free to claim and verify.
A verified Facebook business page ranks in Google for branded searches and is where many NZ customers look for reviews, hours, and contact details.
High-authority business profile that appears in branded searches. Essential for any business targeting professionals or other businesses.
Official NZ Business Registers
Verify your detailsGovernment-backed registers that establish your business's legal identity online. These aren't marketing directories — they're the trust layer that other platforms, banks, and suppliers use to verify you're legitimate.
Every NZ business — company, sole trader, partnership, or trust — has an NZBN. Claiming your NZBN profile lets you publish key business details (address, trading name, website, and contact) in a source that banks, suppliers, and government agencies trust and reference.
The official Companies Office register. If you're a registered company, keep your address, director details, and status current here — customers and business partners check it to verify legitimacy before engaging.
Once you've claimed these, start building your directory presence. See how top-ranked NZ businesses present their profiles at Top5.nz.